Circulate the Black Dollar. We Don’t Just Spend. We Build. We Own. We Pass It On. Grow the Legacy. Change the Game.
Your money isn’t leaving our communities—it’s planting seeds for businesses, scholarships, and wealth that lasts for generations.
Ralph Lauren + Morehouse: The Real Story
When Ralph Lauren launched its Morehouse collection, it sold out in hours. The stock surged, adding millions to their bottom line. Their “give-back”? Just $2M over 10 years—a fraction of what our culture generated for them.
The Exploitation of Morehouse and Other HBCUs
They Sold Our Image to us. We Got Pennies. Ralph Lauren wrapped our legacy in a limited-edition collection. It sold out in hours.
Their “thank you”? $2M over 10 years — a fraction of what our culture generated for them.
We built the wealth. They took the profits.
The Painful Cycle of How We Continue to Allow This to Happen
Collectively, we have Trillions in Buying Power. But No Cultural Economic Power. We collectively spend over $1.7 trillion annually — but 98% of it leaves our communities within hours.
Every “collaboration” that sells out proves our powerful influence — and exposes how little we get in return.
Representation without ownership is exploitation.
The solution is simple. We Circulate (that 1.7 Trillion) into black businesses.
Our Dollars. Our Power. Our Legacy.
Imagine our money funding HBCUs, community banks, housing, health care, and businesses.
Every black dollar circulated builds jobs, scholarships, and generational wealth — for us – for our communities.
When we own, we build our empires.